CYCLE Kids
Design for Good
Branding, book design, website, email marketing, copywriting
One of the greatest pleasures of a project I've had the opportunity to work on is the comprehensive refresh of CYCLE Kids. CYCLE Kids is a program that is implemented by schools to teach kids how to be healthy by riding a bike and learning how to eat nutritiously. The program takes a holistic approach to physical education, emphasizing that exercising and eating healthy boosts kids confidence and helps set them up for success later in life.
Starting with the curriculum book, I helped refresh the CYCLE Kids brand to be more appealing to kids as well as to donors and potential schools looking to implement the 4th–5th grade curriculum. I worked on the student and parent textbook (above) as well as the teacher handbook.
Illustrations
One of the major parts of the curriculum project was creating new illustration. The original book contained very little illustration and the style was targeted towards an older audience. By shifting to this vector style for spot illustrations, it helped expand the established brand identity to be more kid-friendly.
Website Refresh
After 10 years, the old CYCLE Kids website came to look dated. Julie, the founder, approached me to refresh the site layout to be more mobile friendly and to implement new illustrations to match the curriculum books. Migrating from Drupal to the easier-to-use Squarespace, I designed, built, and helped code the front-end of the site with the help of my development collaborator, Michael Crawford.
Email Template and Campaigns
I helped migrate the CYCLE Kids email template to Mailchimp. After years of using Constant Contact, the client wanted to use a more user-friendly and flexible email service. I was responsible for both the design of the monthly newsletter templates as well as implementing additional campaigns. I also wrote the copy for all their holiday campaigns.
Spring Classic
CYCLE Kids' main fundraising event is the Spring Classic. The gala takes place each May to raise funds for schools that need special funding as well as for administrative purposes. In 2018, the gala raised over $190,000 to help children develop the skills to grow into healthy, successful adults. I worked on everything from establishing the timeless, elegant logo to emails to signage.
CYCLE Kids Bike
When CYCLE Kids partnered with Kent on a line of bikes, I helped create the set of classic but modern designs. I also designed a matching helmet and sticker set. Bikes for the whole family are available to purchase at www.cyclekids.bike.
Are you a non-profit looking to elevate your brand?
If your non-profit needs design consultation help, I'm available for long and short-term freelance projects. Depending on the size of your non-profit I offer my services on a sliding scale hourly fee, from pro-bono to $50 per hour. Please do get in touch if interested!
